• The challenge for this project was to design and develop a multi-channel marketing campaign for a volunteer event to clean up of shorelines at Madison lakes.
  • I designed a print advertisement for a magazine, highlighting the five largest lakes as a topographical map and a few waterfowl illustrations.
  • The next piece was the out-of-home poster for a bus shelter, where the dimensions were quite different from the print ad.
  • I also designed a direct mail postcard, Facebook cover, Web banner ad, and a T-Shirt for volunteers.