• Madison Map front
  • Madison Map back

I designed and illustrated this map for a series of conferences held in Madison, WI, for software developers, programmers, and UX designers. The map was given out with a gift certificate for lunch, with a variety of ethnic restaurants to choose from.

It’s a rack card size map, measuring about 8.5″ wide by 4″ high.

My process for designing maps includes:

  • Researching the location
  • Researching just the right perspective of the map
  • Laying down the grid
  • Setting in the street names and locations
  • Figuring out which icons I will need to communicate the story of the location
  • Any other graphic elements to make the place seem inviting and fun