• Icing logo
  • Icing typeface toolkit
  • Icing pouches
  • Icing postcards
  • The challenge for this project was to design a logo for a font house and a marketing package for them to send to graphic designers to sell a font.
  • I used the Parisian font in this piece for the example, one of my favorite fonts.
  • I designed a fabric swatch using the Parisian font, and made a zipper pouch with the new surface pattern.
  • I designed a postcard booklet with one postcard for each letter of the alphabet to show the font in action, using inspiration words.
  • I also designed a set of sample stencils that would let designers try out the font on their hand-lettering projects.