Far Out Adventures Brand Design
- The challenge of this project was to design a logo, branding, and collateral for a camp. I chose a weekend adventure camp where kids and adults can learn tips and techniques for hiking, biking and kayaking.
- My inspiration for the logo included using parts of the gear you might use while hiking, biking and kayaking. I also designed a set of achievement patches that can be given to campers after they finish each of the courses. Part of my research included researching vintage patches from the Girl Scouts and Boy Scouts. I was never a Scout, but I always wished I could have gone to an adventure camp like this as a kid.
- For the surface patterns, I used the elements in the logo to create repeating patterns that could be used for pillowcases and sheets for the campers, bandanas, laundry bags, gift wrap and more.